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2 Articles

For the Love of Trout: Protect Our Public Lands


By: Rick Crawford

Personally, I can’t imagine who I would be, or what my life would be like without fly fishing.  What would my life be like if I had never had the opportunity to walk along a river, search for rising trout and match a hatch?  What if I didn’t understand entomology, river currents and trout behavior?  Would I understand the interconnectivity of snowpack to cold rivers and their impact on trout?  Could I have appreciated that, like an aquatic insect whose sole purpose is to emerge, reproduce and fall back to the river that gave it life in the first place; we too are intertwined and have a responsibility to ensure that future generations are able to have similar experiences, and as a result want to give back to the places and communities that helped to shape them.


Doing Well by Doing Good



By: Rick Crawford

I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer.  I had never heard the term “Brand Citizenship” before, but it makes a lot of sense.  Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human resources, finance and social media community building efforts.” (Thompson, 2014).  Because the world is now interconnected via the internet and social media, consumers can easily find information on a brand, and make decisions of whether or not to support that brand by voting with their dollars.