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Emerger Strategies: Why are We in Business?

Emerger Strategies:  Why are We in Business?

After doing some research on the fly-fishing industry I observed a trend that many of the more well-known brands donate money and time to conservation groups, but aren’t necessarily doing anything to alter their own behavior to minimize risks associated with climate change and population increase.  How could an industry that is so dependent on a healthy environment not understand that its own operation is contributing to climate change?  To quote David Brower, “there is no business to be done on a dead planet.”


Want to Change the World?

Want to Change the World?
Solar install for Teton County, WY. Rick Crawford helped install this project in Summer of 2010.

As I sit here writing this blog, the climate that affects us all is changing.  Some of these changes are irreversible.  However, some of the changes happening to our climate are reversible, and we can make an impact by acting now.  It is a choice, but I believe most people are good, and given the opportunity, will choose to help others when they can.  So, why should we act now?  It’s really as simple as The Golden Rule:

“Do unto others as you would have them do unto you.”


Why We Signed the ‘Climate Change & Ocean Acidification’ Petition

We signed the ‘Climate Change & Ocean Acidification’ Petition created by Conservation Hawks because we love to fish, and selfishly, want to protect what we love.  The fact of the matter is that the debate on climate change is over.  And even though humans are causing climate change, at least according to 97% of climate scientists, we still here from folks that they aren’t sure if they believe that humans are the cause.  Check out this film trailer from Conservation Hawks titled “Chrome”: