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Be Authentic

Be Authentic
Angling Trade Magazine

 Angling Trade originally published our article, ‘Be Authentic’ in their November Newsletter, and can be found on their site by clicking HERE.  

The triple bottom line was coined in 1994 by John Elkington and basically says that businesses interested in becoming sustainable should not only look to have a healthy economic bottom line, but also healthy social and environmental bottom lines.  The triple bottom line is also known as people, planet and profit and is an excellent framework to work towards becoming a sustainable business, or industry.  For the most part, everyone understands profit, but how does one measure their social and environmental bottom lines?