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rcrawford@emergerstrategies.com

Tails of the South Pacific: Part 2

Tails of the South Pacific: Part 2
Bonefish on a Rangiroa flat.

By: Rick Crawford

Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti.  While there were no “tails” in Part 1, Rangiroa is an entirely different story.  They have plenty of exotic species and monster bonefish, so come along and escape to Rangiroa in “Tails of the South Pacific: Part 2”

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Tails of the South Pacific: Part 1

Tails of the South Pacific: Part 1
Cook's Bay

By: Rick Crawford

“The South Pacific…The Isles of Enchantment.”  At least that’s what the poster said that I found while browsing in a store as a college freshmen.  I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, and that poster has hung on my wall for sixteen years, which can be seen below:

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AFFTA Board Candidate: Rick Crawford

AFFTA Board Candidate: Rick Crawford
Rick Crawford
I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors.  Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a way to marry my passion for fly fishing and sustainability.

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Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

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Conservation Hawk’s new film: “Convergence”

If you haven’t already, check out the new Conservation Hawks film “Convergence.”  It’s a beautiful film on how getting out on the river and fishing can change and influence people’s lives and also create memories that last a lifetime.  If you are an angler, then you have a responsibility to protect what you love.

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Sustainable Business Seminar at Lowcountry Fly Shop!

Sustainable Business Seminar at Lowcountry Fly Shop!

Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.

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