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rcrawford@emergerstrategies.com

The Sustainable Angler: Todd Tanner

The Sustainable Angler: Todd Tanner

Rick Crawford

As this is only the second installment of The Sustainable Angler, I thought I would provide a bit of background.  I am an angler, writer, and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love.  In other words, I help businesses increase their growth while minimizing their environmental impact by turning their sustainability achievements into marketing stories.  While this is all well and good, there are many people that don’t believe in climate change and everyone has a right to their beliefs.  That said, I believe in science, but I want to be clear…I am not a scientist, and neither are the people I have been interviewing for The Sustainable Angler.  We are anglers who believe in science, and the fact is 97% of climate scientists agree that burning fossil fuels is accelerating the warming of the planet to dangerous levels that are negatively impacting fisheries, which is reason enough for me to take action.  My point is, there is nothing political about science.  I simply want to protect what I love.  So, the intent of The Sustainable Angler is to educate and create more awareness about what I believe to be a fixable problem and Todd Tanner helps to shed some light on the subject.

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Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet

Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet
Photo Credit: Mac Stone Photography

Our purpose is to protect what we love, and our mission is to build purpose-driven brands that solve  social and environmental problems.  We help our clients increase their growth while minimizing their environmental impact by turning their sustainability achievements into powerful marketing stories.  We also want to use our own business to solve environmental problems, which is why we became a 1% for the Planet Member.  We feel that it is the right thing to do, and want to support nonprofits that are doing amazing work to protect what we love.  As it happens, Bonefish & Tarpon Trust is certainly doing an excellent job of protecting the flats species we love, and we are thrilled to  announce that Emerger Strategies has partnered with Bonefish & Tarpon Trust (BTT) by making BTT our 1% for the Planet nonprofit partner for 2018! 

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RepYourWater Surpasses Goal of Donating $50K to Conservation!

RepYourWater Surpasses Goal of Donating $50K to Conservation!

Rick Crawford

We are extremely proud of our clients, RepYourWater, for crushing their goal of donating $50K to conservation in 2017!  Stay tuned for some very exciting sustainability news as RepYourWater tackles climate change in 2018!

The article below was originally published by Angling Trade Media, which can be found HERE.

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The Sustainable Angler: Hilary Hutcheson

The Sustainable Angler: Hilary Hutcheson

 

Rick Crawford

As this is the first installment of The Sustainable Angler, I thought I would provide a bit of background.  I am an angler, want-to-be writer and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love.  In other words, I help business minimize their environmental impact and turn their sustainability achievements into marketing stories.  It’s a formula that works well, but it’s not uncommon to meet with potential clients who get extremely uncomfortable when climate change is brought up because they feel they will lose customers because they feel they are making a political statement.  Completely understandable, but climate change is not political.  It is science.  However, there is absolutely nothing political about the scientific method, and it is through the scientific method that 97% of climate scientists have concluded that burning fossils fuels is accelerating the warming of the planet to dangerous levels for human existence.  Furthermore, the effects of climate change are already negatively impacting fisheries around the world, which is enough motivation for me to do everything I can both personally, and through my business, to protect what I love.

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Emerger Strategies Presents: The Sustainable Angler

Emerger Strategies Presents: The Sustainable Angler

 

Rick Crawford

We are thrilled to announce our new blog series “The Sustainable Angler!”  Our intent is educate and create more awareness about the impact things like climate change, plastic pollution, over-population and policy have on our fisheries.  So, we are interviewing the biggest names in fly fishing to discuss what they are seeing on the water and what might be possible solutions to the aforementioned problems.

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Top 5 Blogs of 2017

Top 5 Blogs of 2017

Rick Crawford

2017 was a great year here at Emerger Strategies and we appreciate you taking the time to check out our site and read our blogs!  Here is our Top 5 (most read) Blogs of 2017:

  1. Wyoming Cutt Slam:  Wyoming has four native species of cutthroat trout and back in 2011 me and a friend completed the Cutt Slam.
  2. People We Meet – A Story of a Blue Ribbon Trout Stream:  Our friend, Kyler Gartner, takes a trip to fish the famed Au Sable River in Michigan.
  3. 2017 Christmas Gifts that Make an Impact:  A list of some of our favorite fly fishing products that make an impact.
  4. A Statement Regarding the US Pulling Out of Paris Climate Agreement: We disagree with the U.S. pulling out the the Paris Climate Agreement, but there’s still plenty to be hopeful for.
  5. Top 5 Sustainable Business Books: I have read my fair share of sustainable business books while earning an MBA in Sustainable Business, but also because they obviously peak my interest and this is a list of my favorites.

If you like what you’ve found on our site and read on our blog, please share it!  Cheers to a great 2018 and stay tuned for some exciting news as Emerger Strategies continues to protect what we love by bringing sustainability to the fly-fishing industry!

 

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Reflecting on 2017

Reflecting on 2017
Photo Credit: Mac Stone Photo

Like many of you, I am spending the last few days of the year reflecting on 2017, and I am grateful for all that Emerger Strategies accomplished.  I am also humbled to be fulfilling my dream of marrying fly fishing and sustainability and for the opportunity to work with the greatest brands in fly fishing!  Here are a few highlights from 2017:

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“Simply Sustainable” Holiday Tips

“Simply Sustainable” Holiday Tips

Rick Crawford

When I was living in Jackson Hole, WY back in 2010, I started a radio show called “Simply Sustainable” which was a 5-minute guide to living simpler, more sustainable lives on the local community radio station, 89.1 KHOL.   For my very first show, I did a “Holiday Tips” show about how to minimize your environmental impact during the holidays, which is actually still relevant, and can be found here:

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A Statement Regarding the Shrinking of our National Monuments

A Statement Regarding the Shrinking of our National Monuments
Bear's Ears National Monument.

As I am sure you already know, President Trump has taken it upon itself to shrink Bear’s Ear National Monument by 85% and Grand Staircase-Escalante by roughly 50% in the name of lesser restrictions and increasing development on public lands, but rest assured, the “development” that will ensue will be a land grab for oil and gas companies.  While the rest of the world embraces renewable energy due to the fact that the planet is nearing a tipping point regarding the irreversible effects of climate change, the Trump administration is hell bent on doing everything in its power to serve the fossil fuel industry.

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2017 Christmas Gifts that Make an Impact

2017 Christmas Gifts that Make an Impact
Image Credit: Fishing Dojo

By: Rick Crawford

As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact?  We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that are not only minimizing their environmental impact, but also giving back to nonprofits that are protecting what we all love…our fisheries!

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