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Why We Joined 1% for the Planet

Why We Joined 1% for the Planet

We are thrilled to announce that we are officially members of 1% for the Planet!  That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”

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Wyoming Cutt Slam

Wyoming Cutt Slam
Snake River cutthroat from Grey's River.

In the 2011 summer, my fishing buddy,Benjy Duke, and I were working as Aquatic Invasive Species Technician’s for Wyoming Game and Fish in Jackson, WY.  While working there we heard about the Wyoming Cutt Slam, which is “designed to encourage anglers to learn more about Wyoming’s cutthroat sub-species.”

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A Beginner’s Guide to Sustainable Business

A Beginner’s Guide to Sustainable Business

Interested in sustainable business, but have no idea where to begin?  Let’s start by defining sustainability.  The most commonly used definition for sustainability is from the 1987 Brundtland Commission who defined ‘sustainable development’ as “meeting the needs of the present without compromising the needs of future generations to meet their own needs.”  The idea of ensuring that future generations will be able to ‘meet their own needs’ is crucial because it would be short-sighted and selfish to only safeguard one’s own generation’s ability to meet its needs.

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Low-carbon USA

Low-carbon USA

At Emerger Strategies, we’re aware that climate change, if left unchecked, will have major effects on the communities in which we operate, our business, and the economy at large.  We are also aware that climate change is already having negative impacts on our fisheries.  That’s why we’re joining more than 620 companies and investors across the United States to encourage the incoming administration and new Congress to stick with the commitments we’ve made in the Paris Climate Agreement. Failure to transition toward a low-carbon US economy now will only exacerbate the climate-related problems we’ll experience in the future. But maintaining U.S. climate leadership can spur innovation, advance our nation’s competitiveness, and position U.S. companies as leaders in the global economy.

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Social Media & Brand Awareness

Social Media & Brand Awareness
Image: Iconion.com

No matter the size of your business, social media is a powerful tool that can be used to drastically increase brand awareness.  Social media is so powerful because never before has the world been so interconnected.  In fact, according to the World Economic Forum, it is estimated that by 2018 there will be 2.44 billion people using social networks.  This presents a massive opportunity to increase brand awareness  to a large audience interested in connecting with brands that align with their interests and values.

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Reflecting on 2016

Reflecting on 2016

A new year and clean slate!  I love the hope and optimism associated with ringing in a new year.  I also love taking the time to reflect.  2016 was a great year for Emerger Strategies.  We landed our first client, Flood Tide Company, and are working with them to minimize their environmental footprint while enhancing their brand and increasing their profitability.  We also partnered with The Sustainability Institute so that we can work towards a more sustainable community in Charleston, SC.

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Emerger Strategies Proudly Supports Low-carbon USA

Emerger Strategies Proudly Supports Low-carbon USA
http://www.lowcarbonusa.org/

Did you know that China and the US are the two biggest emitters of greenhouse gasses?  According to the United Nations Framework Convention on Climate Change (UNFCC)  China is responsible for 20.09% and the United States is responsible for 17.89%.  Did you also know that China and the United States signed the Paris Agreement?

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Conservation vs. Sustainability and Why It Doesn’t Matter

Conservation vs. Sustainability and Why It Doesn’t Matter
Thatch Cay powered by wind and solar.

 Angling Trade originally published our article, ‘Conservation vs. Sustainability and Why It Doesn’t Matter’ in their November e-Newsletter, and can be found on their site by clicking HERE.

I’ve known many different companies with diverse worldviews, especially when it comes to talking about conservation vs. sustainability. Similarly, we tend to vote for candidates that represent a worldview reflective of our own. Since we all just exercised our right and privilege to vote, it’s interesting to note how different worldviews can in fact achieve the same end.

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It’s Now or NeverGlades

 

We are proud to have signed the Now or Neverglades Declaration with our client, Flood Tide Company because we “support the 200-plus Everglades scientists who believe that increased storage, treatment and conveyance of water south of Lake Okeechobee is essential to stop the damaging discharges to the coastal estuaries; to restore the flow of clean, fresh water to Everglades National Park, Florida Bay and the Florida Keys; to improve the health of Lake Okeechobee; and to protect the drinking water for 8 million Floridians living in Monroe, Miami-Dade, Broward and Palm Beach counties.” (GladesDeclation.org)

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