Header Image - Sustainability and Marketing Strategy

Blog

43 Articles

Buffett, Bonefish and Boat Drinks!

Buffett, Bonefish and Boat Drinks!
Bonefish on!

My wife and I headed down to Exumas, Bahamas in January of 2016 for a little rest and relaxation, which was also a wonderful time to escape the cold in Charleston, SC for a few days.  We stayed at Staniel Cay Yacht Club and couldn’t have picked a better place to spend a few days relaxing and exploring the other nearby Cays.  Staniel Cay is also one of Jimmy Buffett‘s 10 Best Bars of the Caribbean for those of you out there that like to marry fly fishing and a good cocktail!  Hope you enjoy these excerpts from my journal….

142 views

Be Authentic

Be Authentic
Angling Trade Magazine

 Angling Trade originally published our article, ‘Be Authentic’ in their November Newsletter, and can be found on their site by clicking HERE.  

The triple bottom line was coined in 1994 by John Elkington and basically says that businesses interested in becoming sustainable should not only look to have a healthy economic bottom line, but also healthy social and environmental bottom lines.  The triple bottom line is also known as people, planet and profit and is an excellent framework to work towards becoming a sustainable business, or industry.  For the most part, everyone understands profit, but how does one measure their social and environmental bottom lines?

9 views

A Sustainable Industry

A Sustainable Industry

I recently wrote an article on that was originally published by Angling Trade in their September Newsletter regarding how the fly fishing industry has an opportunity to become the first truly sustainable industry.  First, the industry will need to decide what it means to be sustainable and then take action to begin minimizing its environmental impact.  I hope you enjoy…

10 views

Searching for Permit in Belize

Searching for Permit in Belize
Searching for Permit. Photo Credit: Drebitko Photography

Rick Crawford

My wife and I took a trip to Belize and stayed at Thatch Caye Resort in May of 2015.  It was absolutely beautiful and I lined up a guide with Blue Horizon Fly Fishing to fish for permit while we were there.  Below are some images and excerpts from my journal….

97 views

Lessons Learned: A Montana Fly Fishing Adventure

By: Rick Crawford

In September 2011 my fishing buddy, Benjy Duke, and I headed to Montana for a week-long fly fishing adventure.  We were living in Jackson, WY at the time and had spent the summer working for the Wyoming Game & Fish Department as Aquatic Invasive Species Technician’s.  We spent an entire summer parked on the side of the road next to Flat Creek in the National Elk Refuge inspecting boats for aquatic hitchhikers to protect our waters.  Needless to say we had hours of downtime, so we spent the summer of 2011 planning our trip to Montana.  We had both fished Montana, but neither of us had spent more than a couple of days there.  This trip was going to be my epic send-off before I took a job back in Savannah, GA pursuing a career in sustainability working in a bio diesel manufacturing plant.

237 views

Emerger Strategies: Why are We in Business?

Emerger Strategies:  Why are We in Business?

After doing some research on the fly-fishing industry I observed a trend that many of the more well-known brands donate money and time to conservation groups, but aren’t necessarily doing anything to alter their own behavior to minimize risks associated with climate change and population increase.  How could an industry that is so dependent on a healthy environment not understand that its own operation is contributing to climate change?  To quote David Brower, “there is no business to be done on a dead planet.”

42 views

Want to Change the World?

Want to Change the World?
Solar install for Teton County, WY. Rick Crawford helped install this project in Summer of 2010.

As I sit here writing this blog, the climate that affects us all is changing.  Some of these changes are irreversible.  However, some of the changes happening to our climate are reversible, and we can make an impact by acting now.  It is a choice, but I believe most people are good, and given the opportunity, will choose to help others when they can.  So, why should we act now?  It’s really as simple as The Golden Rule:

“Do unto others as you would have them do unto you.”

16 views

Why We Signed the ‘Climate Change & Ocean Acidification’ Petition

We signed the ‘Climate Change & Ocean Acidification’ Petition created by Conservation Hawks because we love to fish, and selfishly, want to protect what we love.  The fact of the matter is that the debate on climate change is over.  And even though humans are causing climate change, at least according to 97% of climate scientists, we still here from folks that they aren’t sure if they believe that humans are the cause.  Check out this film trailer from Conservation Hawks titled “Chrome”:

37 views