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35 Articles

2017 Christmas Gifts that Make an Impact

2017 Christmas Gifts that Make an Impact
Image Credit: Fishing Dojo

By: Rick Crawford

As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact?  We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that are not only minimizing their environmental impact, but also giving back to nonprofits that are protecting what we all love…our fisheries!

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The Value of Product Transparency: Food, Clothing & Shelter

The Value of Product Transparency:  Food, Clothing & Shelter

By: Rick Crawford

This is a revised article that was originally published in EDC Magazine in February 2014.

Product transparency is certainly a building product manufacturer industry buzzword and is also a component of LEED v4 and the Living Building Challenge; however, obtaining product declarations and documents such as: environmental product declarations (EPDs), health product declarations (HPDs), life cycle assessments (LCAs), and Declare Labels.  However, product transparency isn’t just happening with building materials, it is happening with all goods that help meet our most basic human needs:  food, clothing and shelter, and for good reason.  There are several business benefits of product transparency, including: brand loyalty, competitive advantage and increased profitability, but before I review the value of transparency I would like to discuss why product transparency is needed and how we got here.

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South Carolina Beach Communities Pushing for Plastic Bag Bans

South Carolina Beach Communities Pushing for Plastic Bag Bans
Photo Credit: Charleston Waterkeeper

By: Rick Crawford

Beach communities around South Carolina are pushing for plastic bag bans.  In 2015, Isle of Palms was the first city in the state of South Carolina “to ban the distribution of single-use plastic bags by retailers to consumers.”  The City of Folly Beach quickly followed suit and banned plastic bags, foam containers and balloons.  Now, there are more beach communities along the South Carolina coast are looking to do the same, but why?

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RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

By: Rick Crawford

Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago?  And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly fishing brand co-founded by husband and wife business partners, Corinne and Garrison Doctor.  They are a Colorado based company that is:

dedicated to providing uniquely designed, top quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration.”

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Flood Tide Company: Why We Joined 1% for the Planet

Flood Tide Company:  Why We Joined 1% for the Planet

Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett.  In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways in the lowcountry by donating 1% of their sales to Charleston Waterkeeper.  Flood Tide Company joined 1% for the Planet in early 2017 and have chosen Charleston Waterkeeper as their nonprofit partner.

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Tails of the South Pacific: Part 2

Tails of the South Pacific: Part 2
Bonefish on a Rangiroa flat.

By: Rick Crawford

Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti.  While there were no “tails” in Part 1, Rangiroa is an entirely different story.  They have plenty of exotic species and monster bonefish, so come along and escape to Rangiroa in “Tails of the South Pacific: Part 2”

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AFFTA Board Candidate: Rick Crawford

AFFTA Board Candidate: Rick Crawford
Rick Crawford
I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors.  Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a way to marry my passion for fly fishing and sustainability.

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Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

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