Header Image - Sustainability and Marketing Strategy

Category Archives

34 Articles

Tails of the South Pacific: Part 2

Tails of the South Pacific: Part 2
Bonefish on a Rangiroa flat.

By: Rick Crawford

Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti.  While there were no “tails” in Part 1, Rangiroa is an entirely different story.  They have plenty of exotic species and monster bonefish, so come along and escape to Rangiroa in “Tails of the South Pacific: Part 2”

58 views

Tails of the South Pacific: Part 1

Tails of the South Pacific: Part 1
Cook's Bay

By: Rick Crawford

“The South Pacific…The Isles of Enchantment.”  At least that’s what the poster said that I found while browsing in a store as a college freshmen.  I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, and that poster has hung on my wall for sixteen years, which can be seen below:

24 views

Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

79 views

Conservation Hawk’s new film: “Convergence”

If you haven’t already, check out the new Conservation Hawks film “Convergence.”  It’s a beautiful film on how getting out on the river and fishing can change and influence people’s lives and also create memories that last a lifetime.  If you are an angler, then you have a responsibility to protect what you love.

3 views

Sustainable Business Seminar at Lowcountry Fly Shop!

Sustainable Business Seminar at Lowcountry Fly Shop!

Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.

29 views

People We Meet: A Story of a Blue Ribbon Trout Stream

People We Meet: A Story of a Blue Ribbon Trout Stream
Au Sable River

By: Kyler Gartner

There is perhaps no other activity in my life that has brought me closer to people and to the natural world than fly fishing. In that pursuit I have bonded with people I might have never crossed paths with. People whose uniqueness and greatness I might have never seen or been affected by, and moments framed with sounds, smells, and sensations that often heighten one’s self awareness and consciousness.

162 views

An Earth Day Shindig

An Earth Day Shindig

We are stoked to be co-hosting ‘An Earth Day Shindig’ with our friends, Flood Tide Company on 4/20/17 at Cooper River Brewing.  Since Emerger Strategies and Flood Tide Company are both 1% for the Planet members, with thought it would be a good idea to donate all proceeds to a couple of great local nonprofits: The Sustainability Institute and Charleston Waterkeeper.  Both The Sustainability Institute and Charleston Waterkeeper do so much good for the Charleston community and we wanted to do our part to say thanks and give back!

54 views