Our purpose is to protect what we love, and our mission is to build purpose-driven brands that solve social and environmental problems. We help our clients increase their growth while minimizing their environmental impact by turning their sustainability achievements into powerful marketing stories. We also want to use our own business to solve environmental problems, which is why we became a 1% for the Planet Member. We feel that it is the right thing to do, and want to support nonprofits that are doing amazing work to protect what we love. As it happens, Bonefish & Tarpon Trust is certainly doing an excellent job of protecting the flats species we love, and we are thrilled to announce that Emerger Strategies has partnered with Bonefish & Tarpon Trust (BTT) by making BTT our 1% for the Planet nonprofit partner for 2018! Read More
We are extremely proud of our clients, RepYourWater, for crushing their goal of donating $50K to conservation in 2017! Stay tuned for some very exciting sustainability news as RepYourWater tackles climate change in 2018!
The article below was originally published by Angling Trade Media, which can be found HERE.
As this is the first installment of The Sustainable Angler, I thought I would provide a bit of background. I am an angler, want-to-be writer and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love. In other words, I help business minimize their environmental impact and turn their sustainability achievements into marketing stories. It’s a formula that works well, but it’s not uncommon to meet with potential clients who get extremely uncomfortable when climate change is brought up because they feel they will lose customers because they feel they are making a political statement. Completely understandable, but climate change is not political. It is science. However, there is absolutely nothing political about the scientific method, and it is through the scientific method that 97% of climate scientists have concluded that burning fossils fuels is accelerating the warming of the planet to dangerous levels for human existence. Furthermore, the effects of climate change are already negatively impacting fisheries around the world, which is enough motivation for me to do everything I can both personally, and through my business, to protect what I love.
We are thrilled to announce our new blog series “The Sustainable Angler!” Our intent is educate and create more awareness about the impact things like climate change, plastic pollution, over-population and policy have on our fisheries. So, we are interviewing the biggest names in fly fishing to discuss what they are seeing on the water and what might be possible solutions to the aforementioned problems.
2017 was a great year here at Emerger Strategies and we appreciate you taking the time to check out our site and read our blogs! Here is our Top 5 (most read) Blogs of 2017:
- Wyoming Cutt Slam: Wyoming has four native species of cutthroat trout and back in 2011 me and a friend completed the Cutt Slam.
- People We Meet – A Story of a Blue Ribbon Trout Stream: Our friend, Kyler Gartner, takes a trip to fish the famed Au Sable River in Michigan.
- 2017 Christmas Gifts that Make an Impact: A list of some of our favorite fly fishing products that make an impact.
- A Statement Regarding the US Pulling Out of Paris Climate Agreement: We disagree with the U.S. pulling out the the Paris Climate Agreement, but there’s still plenty to be hopeful for.
- Top 5 Sustainable Business Books: I have read my fair share of sustainable business books while earning an MBA in Sustainable Business, but also because they obviously peak my interest and this is a list of my favorites.
If you like what you’ve found on our site and read on our blog, please share it! Cheers to a great 2018 and stay tuned for some exciting news as Emerger Strategies continues to protect what we love by bringing sustainability to the fly-fishing industry!
Like many of you, I am spending the last few days of the year reflecting on 2017, and I am grateful for all that Emerger Strategies accomplished. I am also humbled to be fulfilling my dream of marrying fly fishing and sustainability and for the opportunity to work with the greatest brands in fly fishing! Here are a few highlights from 2017:
By: Rick Crawford
As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact? We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that are not only minimizing their environmental impact, but also giving back to nonprofits that are protecting what we all love…our fisheries!
By: Rick Crawford
Beach communities around South Carolina are pushing for plastic bag bans. In 2015, Isle of Palms was the first city in the state of South Carolina “to ban the distribution of single-use plastic bags by retailers to consumers.” The City of Folly Beach quickly followed suit and banned plastic bags, foam containers and balloons. Now, there are more beach communities along the South Carolina coast are looking to do the same, but why?
By: Rick Crawford
I love a good book, especially one’s that incorporate fly fishing into them, so I decided I would put together a list of top 4 favorite fly fishing books (in no particular order):
Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways in the lowcountry by donating 1% of their sales to Charleston Waterkeeper. Flood Tide Company joined 1% for the Planet in early 2017 and have chosen Charleston Waterkeeper as their nonprofit partner.