Header Image - Sustainability and Marketing Strategy

Category Archives

4 Articles

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

By: Rick Crawford

Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago?  And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly fishing brand co-founded by husband and wife business partners, Corinne and Garrison Doctor.  They are a Colorado based company that is:

dedicated to providing uniquely designed, top quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration.”

25 views

Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

99 views

Exploring the Everglades

Exploring the Everglades
Entering the backcountry of Everglades National Park

In late February 2016 a friend of mine, Brent Watts, and I headed to Everglades National Park to fish and camp for a few days in hopes of finding some early season tarpon.  It was our first time in the Park and we really didn’t know what to expect.  Having only seen pictures and some videos, I thought I had a pretty good idea of what to expect, but I couldn’t have been more wrong.

25 views