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Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

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Sustainable Business Seminar at Lowcountry Fly Shop!

Sustainable Business Seminar at Lowcountry Fly Shop!

Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.

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An Earth Day Shindig

An Earth Day Shindig

We are stoked to be co-hosting ‘An Earth Day Shindig’ with our friends, Flood Tide Company on 4/20/17 at Cooper River Brewing.  Since Emerger Strategies and Flood Tide Company are both 1% for the Planet members, with thought it would be a good idea to donate all proceeds to a couple of great local nonprofits: The Sustainability Institute and Charleston Waterkeeper.  Both The Sustainability Institute and Charleston Waterkeeper do so much good for the Charleston community and we wanted to do our part to say thanks and give back!

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Exploring the Everglades

Exploring the Everglades
Entering the backcountry of Everglades National Park

In late February 2016 a friend of mine, Brent Watts, and I headed to Everglades National Park to fish and camp for a few days in hopes of finding some early season tarpon.  It was our first time in the Park and we really didn’t know what to expect.  Having only seen pictures and some videos, I thought I had a pretty good idea of what to expect, but I couldn’t have been more wrong.

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Why We Joined 1% for the Planet

Why We Joined 1% for the Planet

We are thrilled to announce that we are officially members of 1% for the Planet!  That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”

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