I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action. This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).
By: Rick Crawford
When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?”
If you haven’t already, check out the new Conservation Hawks film “Convergence.” It’s a beautiful film on how getting out on the river and fishing can change and influence people’s lives and also create memories that last a lifetime. If you are an angler, then you have a responsibility to protect what you love.
Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.
We are stoked to be co-hosting ‘An Earth Day Shindig’ with our friends, Flood Tide Company on 4/20/17 at Cooper River Brewing. Since Emerger Strategies and Flood Tide Company are both 1% for the Planet members, with thought it would be a good idea to donate all proceeds to a couple of great local nonprofits: The Sustainability Institute and Charleston Waterkeeper. Both The Sustainability Institute and Charleston Waterkeeper do so much good for the Charleston community and we wanted to do our part to say thanks and give back!
In late February 2016 a friend of mine, Brent Watts, and I headed to Everglades National Park to fish and camp for a few days in hopes of finding some early season tarpon. It was our first time in the Park and we really didn’t know what to expect. Having only seen pictures and some videos, I thought I had a pretty good idea of what to expect, but I couldn’t have been more wrong.