Header Image - Sustainability and Marketing Strategy

Category Archives

20 Articles

The Sustainable Angler: Todd Tanner

The Sustainable Angler: Todd Tanner

Rick Crawford

As this is only the second installment of The Sustainable Angler, I thought I would provide a bit of background.  I am an angler, writer, and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love.  In other words, I help businesses increase their growth while minimizing their environmental impact by turning their sustainability achievements into marketing stories.  While this is all well and good, there are many people that don’t believe in climate change and everyone has a right to their beliefs.  That said, I believe in science, but I want to be clear…I am not a scientist, and neither are the people I have been interviewing for The Sustainable Angler.  We are anglers who believe in science, and the fact is 97% of climate scientists agree that burning fossil fuels is accelerating the warming of the planet to dangerous levels that are negatively impacting fisheries, which is reason enough for me to take action.  My point is, there is nothing political about science.  I simply want to protect what I love.  So, the intent of The Sustainable Angler is to educate and create more awareness about what I believe to be a fixable problem and Todd Tanner helps to shed some light on the subject.

53 views

Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet

Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet
Photo Credit: Mac Stone Photography

Our purpose is to protect what we love, and our mission is to build purpose-driven brands that solve  social and environmental problems.  We help our clients increase their growth while minimizing their environmental impact by turning their sustainability achievements into powerful marketing stories.  We also want to use our own business to solve environmental problems, which is why we became a 1% for the Planet Member.  We feel that it is the right thing to do, and want to support nonprofits that are doing amazing work to protect what we love.  As it happens, Bonefish & Tarpon Trust is certainly doing an excellent job of protecting the flats species we love, and we are thrilled to  announce that Emerger Strategies has partnered with Bonefish & Tarpon Trust (BTT) by making BTT our 1% for the Planet nonprofit partner for 2018! 

15 views

The Sustainable Angler: Hilary Hutcheson

The Sustainable Angler: Hilary Hutcheson

 

Rick Crawford

As this is the first installment of The Sustainable Angler, I thought I would provide a bit of background.  I am an angler, want-to-be writer and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love.  In other words, I help business minimize their environmental impact and turn their sustainability achievements into marketing stories.  It’s a formula that works well, but it’s not uncommon to meet with potential clients who get extremely uncomfortable when climate change is brought up because they feel they will lose customers because they feel they are making a political statement.  Completely understandable, but climate change is not political.  It is science.  However, there is absolutely nothing political about the scientific method, and it is through the scientific method that 97% of climate scientists have concluded that burning fossils fuels is accelerating the warming of the planet to dangerous levels for human existence.  Furthermore, the effects of climate change are already negatively impacting fisheries around the world, which is enough motivation for me to do everything I can both personally, and through my business, to protect what I love.

745 views

Top 5 Blogs of 2017

Top 5 Blogs of 2017

Rick Crawford

2017 was a great year here at Emerger Strategies and we appreciate you taking the time to check out our site and read our blogs!  Here is our Top 5 (most read) Blogs of 2017:

  1. Wyoming Cutt Slam:  Wyoming has four native species of cutthroat trout and back in 2011 me and a friend completed the Cutt Slam.
  2. People We Meet – A Story of a Blue Ribbon Trout Stream:  Our friend, Kyler Gartner, takes a trip to fish the famed Au Sable River in Michigan.
  3. 2017 Christmas Gifts that Make an Impact:  A list of some of our favorite fly fishing products that make an impact.
  4. A Statement Regarding the US Pulling Out of Paris Climate Agreement: We disagree with the U.S. pulling out the the Paris Climate Agreement, but there’s still plenty to be hopeful for.
  5. Top 5 Sustainable Business Books: I have read my fair share of sustainable business books while earning an MBA in Sustainable Business, but also because they obviously peak my interest and this is a list of my favorites.

If you like what you’ve found on our site and read on our blog, please share it!  Cheers to a great 2018 and stay tuned for some exciting news as Emerger Strategies continues to protect what we love by bringing sustainability to the fly-fishing industry!

 

16 views

Reflecting on 2017

Reflecting on 2017
Photo Credit: Mac Stone Photo

Like many of you, I am spending the last few days of the year reflecting on 2017, and I am grateful for all that Emerger Strategies accomplished.  I am also humbled to be fulfilling my dream of marrying fly fishing and sustainability and for the opportunity to work with the greatest brands in fly fishing!  Here are a few highlights from 2017:

29 views

“Simply Sustainable” Holiday Tips

“Simply Sustainable” Holiday Tips

Rick Crawford

When I was living in Jackson Hole, WY back in 2010, I started a radio show called “Simply Sustainable” which was a 5-minute guide to living simpler, more sustainable lives on the local community radio station, 89.1 KHOL.   For my very first show, I did a “Holiday Tips” show about how to minimize your environmental impact during the holidays, which is actually still relevant, and can be found here:

50 views

2017 Christmas Gifts that Make an Impact

2017 Christmas Gifts that Make an Impact
Image Credit: Fishing Dojo

By: Rick Crawford

As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact?  We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that are not only minimizing their environmental impact, but also giving back to nonprofits that are protecting what we all love…our fisheries!

168 views

The Value of Product Transparency: Food, Clothing & Shelter

The Value of Product Transparency:  Food, Clothing & Shelter

By: Rick Crawford

This is a revised article that was originally published in EDC Magazine in February 2014.

Product transparency is certainly a building product manufacturer industry buzzword and is also a component of LEED v4 and the Living Building Challenge; however, obtaining product declarations and documents such as: environmental product declarations (EPDs), health product declarations (HPDs), life cycle assessments (LCAs), and Declare Labels.  However, product transparency isn’t just happening with building materials, it is happening with all goods that help meet our most basic human needs:  food, clothing and shelter, and for good reason.  There are several business benefits of product transparency, including: brand loyalty, competitive advantage and increased profitability, but before I review the value of transparency I would like to discuss why product transparency is needed and how we got here.

7 views

South Carolina Beach Communities Pushing for Plastic Bag Bans

South Carolina Beach Communities Pushing for Plastic Bag Bans
Photo Credit: Charleston Waterkeeper

By: Rick Crawford

Beach communities around South Carolina are pushing for plastic bag bans.  In 2015, Isle of Palms was the first city in the state of South Carolina “to ban the distribution of single-use plastic bags by retailers to consumers.”  The City of Folly Beach quickly followed suit and banned plastic bags, foam containers and balloons.  Now, there are more beach communities along the South Carolina coast are looking to do the same, but why?

15 views

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

By: Rick Crawford

Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago?  And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly fishing brand co-founded by husband and wife business partners, Corinne and Garrison Doctor.  They are a Colorado based company that is:

dedicated to providing uniquely designed, top quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration.”

32 views