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8 Articles

Tails of the South Pacific: Part 2

Tails of the South Pacific: Part 2
Bonefish on a Rangiroa flat.

By: Rick Crawford

Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti.  While there were no “tails” in Part 1, Rangiroa is an entirely different story.  They have plenty of exotic species and monster bonefish, so come along and escape to Rangiroa in “Tails of the South Pacific: Part 2”

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Tails of the South Pacific: Part 1

Tails of the South Pacific: Part 1
Cook's Bay

By: Rick Crawford

“The South Pacific…The Isles of Enchantment.”  At least that’s what the poster said that I found while browsing in a store as a college freshmen.  I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, and that poster has hung on my wall for sixteen years, which can be seen below:

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Purpose-Driven Brands Do Well by Doing Good at IFTD

Purpose-Driven Brands Do Well by Doing Good at IFTD

Rick Crawford

I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice that many of the winners of the “New Product Showcase” awards were purpose-driven brands, and beyond that, there were companies who were proudly displaying the nonprofits they supported in their booths with clear calls to action.  This was particularly interesting to me because Emerger Strategies mission is to build purpose-driven brands that inspire solutions to social and environmental problems (if you are wondering “what’s a purpose-driven brand?” Click HERE).

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Social Media & Brand Awareness

Social Media & Brand Awareness
Image: Iconion.com

No matter the size of your business, social media is a powerful tool that can be used to drastically increase brand awareness.  Social media is so powerful because never before has the world been so interconnected.  In fact, according to the World Economic Forum, it is estimated that by 2018 there will be 2.44 billion people using social networks.  This presents a massive opportunity to increase brand awareness  to a large audience interested in connecting with brands that align with their interests and values.

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Conservation vs. Sustainability and Why It Doesn’t Matter

Conservation vs. Sustainability and Why It Doesn’t Matter
Thatch Cay powered by wind and solar.

 Angling Trade originally published our article, ‘Conservation vs. Sustainability and Why It Doesn’t Matter’ in their November e-Newsletter, and can be found on their site by clicking HERE.

I’ve known many different companies with diverse worldviews, especially when it comes to talking about conservation vs. sustainability. Similarly, we tend to vote for candidates that represent a worldview reflective of our own. Since we all just exercised our right and privilege to vote, it’s interesting to note how different worldviews can in fact achieve the same end.

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It’s Now or NeverGlades

 

We are proud to have signed the Now or Neverglades Declaration with our client, Flood Tide Company because we “support the 200-plus Everglades scientists who believe that increased storage, treatment and conveyance of water south of Lake Okeechobee is essential to stop the damaging discharges to the coastal estuaries; to restore the flow of clean, fresh water to Everglades National Park, Florida Bay and the Florida Keys; to improve the health of Lake Okeechobee; and to protect the drinking water for 8 million Floridians living in Monroe, Miami-Dade, Broward and Palm Beach counties.” (GladesDeclation.org)

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