Reflecting on 2016

Reflecting on 2016

A new year and clean slate!  I love the hope and optimism associated with ringing in a new year.  I also love taking the time to reflect.  2016 was a great year for Emerger Strategies.  We landed our first client, Flood Tide Company, and are working with them to minimize their environmental footprint while enhancing their brand and increasing their profitability.  We also partnered with The Sustainability Institute so that we can work towards a more sustainable community in Charleston, SC.

Emerger Strategies is also proud to have used our business as a tool to promote awareness about important issues and provide a platform for Environmental Activism:

  • Conservation Hawks Climate Petition: Steelhead and salmon need cold, clean water to survive. Unfortunately, our fossil fuel emissions are changing our climate and making our oceans warmer and more acidic. We have an obligation to protect our vital steelhead and salmon fisheries from climate change and ocean acidification. As anglers, we ask Congress to pass legislation that promotes clean energy, eliminates fossil fuel subsidies, and dramatically reduces America’s CO2 emissions.”  SIGN THE PETITION
  • Now or Neverglades Declaration:We support the 200-plus Everglades scientists who believe that increased storage, treatment and conveyance of water south of Lake Okeechobee is essential to stop the damaging discharges to the coastal estuaries; to restore the flow of clean, fresh water to Everglades National Park, Florida Bay and the Florida Keys; to improve the health of Lake Okeechobee; and to protect the drinking water for 8 million Floridians living in Monroe, Miami-Dade, Broward and Palm Beach counties.” SIGN THE PETITION
  • Protect Our Public Lands:Our public lands – millions of acres of forests, mountains, rivers, and plains – are a part of who we are. Right now, a group of powerful special interests are waging an aggressive campaign to sell off public lands in the west. They want to see our national lands privatized for short-term gain, at the expense of our shared American inheritance. This public land heist threatens hundreds of millions of acres of national forests, rangelands, wildlife refuges, parks, wilderness areas, and historic sites, but it also threatens the fundamental American notion that our public lands belong to everyone.” SIGN THE PETITION

We were also pleased to have had several articles published in Angling Trade, which is “the buzz of the fly fishing industry.”  Below are a list of articles published in 2016:

Overall, a very busy year and we are excited about what 2017 has in store!  In 2017, Emerger Strategies will continue to work with companies in the fly fishing industry to mitigate the risks associated with climate change while building better brands.  We will also continue to minimize our own environmental footprint and practice what we preach.

Emerger Strategies is grateful for its clients and partners and look forward to assisting other businesses build purpose-driven brands that inspire solutions to social and environmental problems!


Rick Crawford


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